Prepared for Irshad Bhatt
Key obstacles holding back Heseos' digital growth
Consumers lack understanding of IoT and Smart Home solutions, resulting in friction during the initial discovery phase.
Despite strong products (Retrofit, Touch Panels, Security), Heseos is struggling to establish robust brand visibility in a competitive market.
Need to identify and validate the right acquisition channels (Meta vs. Google) to confidently scale ad budgets.
Generating targeted inquiries based on serviceable pincodes to ensure the on-ground sales team doesn't waste time on unqualified leads.
Where we take Heseos in the next 90 days
Feed the sales team with qualified leads from specific pincodes using hyper-targeted paid ads.
Demystify IoT solutions through engaging content, reducing the friction of adoption for homeowners.
Establish a predictable Cost-Per-Lead (CPL) and seamlessly hand off leads to the on-ground sales team.
Position Heseos as the premium, trusted choice for smart homes, hotels, and enterprises.
A full-stack growth partnership tailored for Heseos
Pincode-targeted lead generation campaigns on Meta and Google Search to drive local inquiries directly to your sales team.
Educational content strategy and organic presence to build trust, showcase demos, and explain product use cases.
Capture high-intent searches for "home automation near me" and optimize technical elements for organic scale.
Bridging digital ads with on-ground sales visits
Funnels can be updated as required, to meet the KPIs.
60% of total ad budget allocated to Meta
These projections are estimates based on industry benchmarks and are not guarantees for results.
40% of total ad budget allocated to Google
These projections are estimates based on industry benchmarks and are not guarantees for results.
Converting social curiosity into on-ground leads
Funnels can be updated as required, to meet the KPIs.
Solving the educational gap through strategic content
Simple, jargon-free explanations of how Retrofit switches and touch panels work in regular Indian homes.
High-quality video tours of homes powered by Heseos. Showcasing convenience (curtain controllers, smart ACs).
Focusing on smart door locks, video doorbells, and peace of mind for families.
Customer reviews after installation by the Heseos team. Proving ease of installation and daily benefits.
Realistic 3-month targets for Heseos social channels
Repurpose installation guides and demos for YouTube to capture high-intent search traffic.
Keyword-triggered flows to automatically capture pincodes and pass leads to the sales team.
These projections are estimates based on industry benchmarks and are not guarantees for results.
Website updates to maximize ad traffic conversion
Add a clear "Check Availability in Your Area" widget directly on the homepage and product pages.
Streamline the "Free Demo" button into a frictionless 2-step form capturing Name, Phone, and Pincode.
Highlight installation guarantees, warranty periods, and certifications prominently near CTAs.
Ensure the "Book Demo" button is always visible while scrolling on mobile devices.
Capturing local searches for home automation
Optimize Core Web Vitals, fix mobile-first indexing issues, and ensure fast load times for the Heseos platform.
Target localized keywords: "home automation company in [City]", "smart switches installer near me".
Publish blogs addressing common questions: "How to upgrade to smart switches without rewiring".
Building authority for AI search engines
Natural recommendations in home improvement and tech subreddits/forums answering user queries.
Secure features in interior design blogs and tech review sites to build strong backlinks.
Ensure accurate brand mentions (Name, Address, Phone) across local business directories and aggregators.
Making Heseos the #1 answer for ChatGPT & Gemini
Deploy Product, Organization, FAQ, and Service schemas to help AI clearly understand Heseos offerings.
Structure content around exact AI prompts like "Which is the best retrofit smart switch brand in India?"
Build structured HTML comparison tables showing Heseos benefits vs. traditional electricals for AI extraction.
Everything included in your growth partnership
Your full-stack digital growth partnership
Paid Ads + SMM + AI SEO (SEO+AEO+GEO)
+ Ad Spend (managed separately)
Onboard with us